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Web Content Analyst

Santa Clara Area, California

Post Date: 08/22/2017 Job ID: JN -082017-8462
Web Content Analyst

The web content manager ensures our customers web experience aligns to the buyer s journey through relevant, concise, SEO optimized, and visually compelling content that encourages engagement and return. This position is more than a liaison between marketing and website developers and publishers, it evaluates each page with a discerning eye and ROI analysis to continually optimize to meet digital campaign goals.
  • Our web content analyst must have a keen artistic eye, be technically savvy, and have detailed knowledge of industry best practices for monitoring digital campaign impact and return on investment (ROI).
  • They should have an understanding of the importance of effective storytelling in business, and must have experience with layout, graphic design, copy editing, and copywriting, with an eye for:
  • Grammar/spelling
  • Voice/tone consistency
  • Brand guidelines
  • SEO
  • The web content manager will further:
  • Ensure content is fresh, fully developed, expertly edited, and search engine optimized; it must also contain high quality supporting elements such as images and videos as needed.
  • Work with publishers to resolve technical issues related to the proper display of content and to develop automated website features.
  • Maintain a web content editorial calendar
  • Ensure all published content complies with corporate information security policies, corporate PR standards, established usability standards, copyright laws, and applicable regulations.
  • Document and enforce corporate digital publication guidelines and work flows for internal and out-sourced authors and contributors.
Provide consultation for search and social media marketing techniques; online reputation management, customer acquisition campaigns, and developing new digital marketing channels to drive traffic to the corporate website.

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